5 Reasons Why Pens Make The Perfect Promotional Item

In today’s scenario, businesses get the word out about their products and services and do branding through various avenues and tactics. Though most of the advertising and marketing has gone digital, the distribution of promotional products still holds its impact, delivering amazing returns on investment. There is no doubt that promotional products still pique interest and create buzz around the brands like none other. 

You must have come across many promotional merchandise such as totes, mugs, T-shirts, and more. The idea is to give something useful to your target audience that impacts them and builds brand awareness and recall. Pens are often used as a promotional product and rightly so as they can make a lasting impression on the recipients since they are always carried around.  

Everyone needs a pen, be it taking notes, jotting down an address, signing a document, or penning down a random thought.  A promotional pen makes the perfect item you can use to get your business some eyeballs and possibly, clients. Giving a highly functional pen with a good lifespan earns you brand recall for months as being a tool of great utility, people carry pens around with them for a long. 

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Here, we bring you five reasons why promotional pens are just right to build brand awareness.  Let’s dig in!  

Reasons To Use Promotional Pens

1. Pens Are Practical & Useful

Regardless of age, profession, or background, everyone needs a pen at some point. Most people carry a pen with them at all times as they are essential items, used at offices, schools, homes, everywhere.

They are needed for filling out forms, taking down notes, leaving messages, writing on sticky notes, signing important documents, jotting down plans when inspiration strikes, and more. Thus, this frequent use of pens ensures your brand is constantly visible to the recipients and creates better brand recall.

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2. Pens Are Cost-Effective

Promotional pens are cost-effective items that have an immense impact on the recipients. Bulk order these writing instruments to be put in with the materials you send out to your customers, and potential clients without breaking your budget.

When you send them your catalog or paperwork, add a pen along. Even when you are shipping a package to your customers, putting a pen in it would help familiarize your target audience with the logo and your brand closely. 

3. Pens are Versatile

With pens, you get multitudes of customization options as you can select the styles, colors, and materials that perfectly align with your brand's identity, aesthetics, and message. Also, you can market your business through pens in diverse ways such as with your imprinted company name, logo, or a note on the writing instruments, brand colors, and more. This would make pens more personalized and effective in promotion. 

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4. High Retention & Brand Recall

Did you know an ASI (Advertising Specialty Institute) case study from 2019 revealed that people are almost 2.5 times more likely to think well about tangible branded products than digital ads? Yes, branded merchandise such as promotional fountain pens or ballpoint pens still impress consumers more. 

Since these remain in the recipient’s possession for about seven months or as long as they are well-made and useful to the target audience, they can generate brand recall for longer. 

5. Longevity & Durability 

A good quality promotional pen will be in the possession of the customer for a long time and will constantly remind them of your brand. This will trigger the psychological principle of reciprocity, prompting your customers to reciprocate for what they have received by making additional purchases or by sharing information about your brand with their family and friends.

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Conclusion   

All in all, pens make an excellent promotional tool that is easy to distribute at events, conferences, or in everyday settings. Their compact size allows them to be carried around with ease by your potential clients and have a good recall of your business.